The Ropeit: From Backyard Invention to Global Golf Accessory

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Wilmington, DE - August 26, 2013  -- Ropeit, A Wilmington-Based golf accessory company is launching a new social commerce site -- along with a new logo and a new slogan -- to mark it’s transition from a “great idea” to a bona fide global golf product.  The Ropeit founders, Louis Girifalco and Marc Reda, sold their 10,000th Ropeit two months ago; a milestone for a company with humble beginnings.  The college friends founded the company in 2009 with the intent of taking the Ropeit from an “arts and crafts” project to a golfer “must have.”

It all started back in 1994 with John Girifalco’s (father of Louis Girigalco) insatiable desire to achieve the perfect golf swing.  John, a self-proclaimed golf-fanatic, was going through driving nets on a monthly basis.  At $100 a pop, this did not sit well with the family accountant (aka Mother Girifalco).  So John headed out to the garage where the simple magic of the Ropeit was born.

In 2005,  Louis Girifalco was starting his freshman year at the University of Delaware.  He quickly found his spot in the Entrepreneurship Club, and entered the Ropeit into the University of Delaware’s “Biz Plan” contest.  The Ropeit came in second.  The judges identified the Ropeit as a scalable product in a fertile market.  As he approached graduation, he shared the idea of building a company around the Ropeit with his UD classmate, Marc Reda.  

From 2010 to 2011, the two put their noses to the grindstone and landed lucrative affiliate partnerships with online retailers “Golfsmith” and “Rock Bottom Golf;” in addition to French golf magazine, Driver Mag Golf .  This sudden success and influx in orders, drove up Ropeit production needs.  In order to meet this growing need, Girifalco and Reda secured funding through Dover Federal Credit Union. They also were inducted in the federal STEP Program, which gave them the opportunity to travel to Japan and South Africa and create strategic export partnerships.

In the July of 2013, Girfalco and Reda partnered with Bradford Media Group, a West Chester, PA-based social media consultancy to bring best-practices to the Ropeit’s ecommerce strategy.  The partners are optimistic of the future, and a sea of endless opportunity in the golfing community awaits the Ropeit.  

2013 will be the year of the Ropeit.

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